How did BlackBerry Become a Meme Stock?

Like many, I was captivated by the unfolding of the GameStop saga. A demonstration of how everyday investors can move the market. A few other old-school stocks got taken along for the ride, even those without high short interest, a key catalyst for the rally. One of these was BlackBerry. BlackBerry is a nostalgic brand for me, a company that hadn’t crossed my mind for over a decade. So when I kept seeing the name popping up, I was curious to what had happened.

The first posts I could find dates back to Nov 28th 2020, which then cascaded into subsequent posts…