The Simp Economy
The Psychology Behind Simping
4 min readFeb 9, 2021
We go on the internet with different reasons and goals in mind. It could be to find out the answer to a burning question, chat with a friend or watch a few dog videos. One similarity all activities share is consuming your attention. Monetisation of attention as a business model has led businesses to strategically capture our attention and engagement for profit. Individuals have also adapted, creating a branch known as the Simp Economy.